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Pickle Me This

January 2, 2007

A tricky business

Now, chewing gum is a tricky business, and so ultimately disposable and therefore dispensable that in a troubled economy it’s usually one of the first sectors to suffer. I worked in Product Development under Great Mind Peter Davenport who, with his knack for innovation, had been charged with maintaining the vitality of the Gollingham Gum brand throughout the economic down-turn. In addition to typing, my work with Peter involved the chewing of prototypical varieties of gum throughout the day and subsequently completing thorough surveys regarding their tastes, textures and flavours— long lasting or otherwise. I grew awfully fond of the new peppermint, and I credit Peter for saving what was left of the Gollingham economy with it.

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